Sentiment
Not just whether AI mentions you, but how it talks about you.
Visibility is only half the story. Sentiment shows the tone AI uses when your brand comes up, and the sources behind it.
Headline numbers
Metric | What it means |
|---|---|
Sentiment Score | The overall tone of answers that mention you, out of 100, with a label such as Good. |
Total Response | The number of answers analyzed in the selected range. |
Positive Sentiment | The share of mentions with a positive tone. |
Negative Sentiment | The share of mentions with a negative tone. |
Brand perception
A written summary of how AI describes your brand: an overall read, what it praises, and what it criticizes. Start here when a number surprises you.
Sentiment score over time
How your sentiment score moves over the selected range.
Platforms score rank
Your sentiment score on each AI platform, so you can see where you're best liked.
Sentiment sources
The domains and pages behind the tone, with each source's type, citation rate and sentiment. Switch between Domain and URL, and click Export CSV to download.
💡 Negative sources with a high citation rate shape AI answers most. Fix or respond to those first.