AI Traffic
How often AI answers send people to your site, and what they do when they arrive.
AI Traffic connects what AI says about you with what happens on your site. It reads your Google Analytics data, so connect Google Analytics first.
Headline numbers
Metric | What it means |
|---|---|
Seen in AI Answers | How often your brand or pages appeared in an AI-generated answer. Counted once per answer, across all tracked models. |
Visited from AI | Sessions that started from a link inside an AI answer. |
Share of all traffic | The percentage of your total site sessions that came from AI answers. |
Converted | The percentage of AI-referred sessions that completed a key event you track. |
AI traffic over time
Sessions that started from an AI answer, over time. Switch between Day, Week and Month.
Where AI traffic comes from
Each AI platform's share of your AI traffic, with sessions, visitors, engagement, average duration, key events and conversion rate.
Pages
Your pages ranked by AI activity, with events and session starts. Use it to see which pages AI sends people to, and which ones keep them.
💡 If Seen in AI Answers rises but Visited from AI stays flat, AI is mentioning you without linking to you. Check Domains to see which of your pages get cited.