Subsig Methodology

Subsig Methodology

Three steps that get your brand recommended by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Our app shows where you stand. Our team changes it.

Buyers ask AI, then act on its shortlist

AI doesn’t return ten links. It returns one answer and a few brands. To be one of them, you need to understand how AI visibility works and what shapes those recommendations.

AI repeats consensus

Models describe brands using reviews, forums, comparison articles and their own websites. Sources you never managed can now influence how your brand is described. This is where reputation and AEO become important. 

Every question is specific

Buyers add team size, budget and tools to their questions. Brands need proof that they solve the exact use case being asked about. That is why Subsig tracks the questions buyers actually ask AI, rather than relying on generic keywords.

Being mentioned is not enough

A short description such as “better for small teams” can influence a buying decision. How AI describes a brand matters as much as whether it lists it. Subsig tracks both visibility and sentiment so you can see not just whether AI mentions you, but how it describes you. 

Inside each step

What Subsig does at every stage, from the first audit to the work that changes what AI says about a brand.

01

Understand

We learn how AI describes your brand today, for the questions your buyers actually ask, and how you compare with the brands you lose to.

Build your prompt set

Subsig turns language from sales calls, reviews and support tickets into the questions buyers ask AI. Learn how Subsig chooses and tracks the prompts that matter most. 

Measure every platform

It tracks AI visibility, position, sentiment and accuracy across ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews.

Find the perception gap

We compare what AI says about a brand with what the brand wants to be known for, and flag information that is wrong or out of date. This gives teams a clearer view of the gap between brand perception and AI visibility. 

02

Find the 10%

A few prompts and sources can have a disproportionate impact on AI answers in any category. We find them, so the work goes where it can change what AI says. See why different AI engines can recommend different brands. 

Trace the sources

Subsig identifies the reviews, threads, articles and pages each answer draws on, and ranks them by how much they shape the answer. The AI Visibility Tracker lets you see the citations and sources behind those answers. 

Name the real problem

Some brands are missing from their category altogether. Others are known but lose on specific questions. Each situation needs a different fix.

Agree the plan

Subsig sets success metrics and creates a 30, 60 or 180 day plan ordered by impact and effort. The goal is not just to increase mentions, but to improve measurable AI visibility over time.

03

Act and win

We ship the plan every week, on your site and across the sources you don’t own. Agents draft, strategists edit, and nothing goes live without your approval.

On your site

Answer Engine Optimization includes answer-ready pages, comparison and alternative pages, structured data, and up-to-date product facts. 

Reviews and communities

Review campaigns with real customers on G2, Capterra and Trustpilot, plus honest, helpful replies through Reddit Marketing and reputation management. 

Reach and authority

Subsig uses sources such as Subscribed.fyi profiles, YouTube creators and digital PR in places AI cites.

How we measure results

Most AI visibility tools stop at mentions. Subsig follows the whole chain, from how AI sees a brand to the leads and pipeline it sends, measured against a baseline set on day one.

Visibility

How often AI mentions the brand, how high it appears, and its share of voice against competitors.

Perception

How AI describes the brand, the sentiment behind it, and whether the facts are correct.

Sources

Which reviews, communities and pages AI cites, and which of them Subsig’s work has changed.

Demand

Visits from AI tools, plus the sign-ups, free trials and demo requests they generate.

Pipeline

Qualified leads and booked meetings that came from AI, and what buyers say brought them in.

Before and after

A baseline is set on day one and changes are reported at 30, 60 and 180 days.

“From an ROI perspective, improved AI and search visibility resulted in about a 3x return, supported by materially higher inbound demand.”

“From an ROI perspective, improved AI and search visibility resulted in about a 3x return, supported by materially higher inbound demand.”

Leopold Neuerburg

Managing Director, Building Radar

Questions, answered

The rest we will answer on the call.

How is this different from SEO?

Is Subsig a tool or an agency?

Which AI platforms do you track?

How soon will we see results?

Do we need to create content?

Every Conversation Shapes Your Brand. Don't Miss a Single One

Your customers, and AI assistants, are forming opinions about your brand every day

Track every mention, measure sentiment, monitor competitors, and gain the insights you need to build a stronger, more trusted brand.

See how AI ranks you

#

product

vis.

pos.

1

Slack

84%

2.1

2

Ms. Teams

62%

2.4

3

Zoom

60%

2.8

4

Discord

34%

2.9

5

Loom

34%

2.9

6

Northpeak

31%

3.1

Read the signals AI trusts

✓

Trustpilot

✓

App Store

✓

Reddit

✓

Subscribed.fyi

✓

YouTube

Close the gaps automatically

AI visibility gap report

Overall visibility

62%

Gaps identified

7

Visibility by AI platform

ChatGPT

52%

Google AI Overviews

44%

Perplexity

35%

Every Conversation Shapes Your Brand. Don't Miss a Single One

Your customers, and AI assistants, are forming opinions about your brand every day

Track every mention, measure sentiment, monitor competitors, and gain the insights you need to build a stronger, more trusted brand.

See how AI ranks you

#

product

vis.

pos.

1

Slack

84%

2.1

2

Ms. Teams

62%

2.4

3

Zoom

60%

2.8

4

Discord

34%

2.9

5

Loom

34%

2.9

6

Northpeak

31%

3.1

Read the signals AI trusts

✓

Trustpilot

✓

App Store

✓

Reddit

✓

Subscribed.fyi

✓

YouTube

Close the gaps automatically

AI visibility gap report

Overall visibility

62%

Gaps identified

7

Visibility by AI platform

ChatGPT

52%

Google AI Overviews

44%

Perplexity

35%

Review campaigns with real customers on G2, Capterra and Trustpilot, plus honest, helpful replies through Reddit Marketing and reputation management.