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Social Brand Monitor
Your brand is being talked about across AI platforms, review sites, social media, news outlets, and online communities, even when you're not watching.
Subsig helps you track every important brand mention, monitor customer sentiment, compare competitors, and uncover the conversations shaping your reputation. Stay informed with real-time insights so you can protect your brand, strengthen customer trust, and make smarter marketing decisions.
Add your brand name and go. The first mentions land in your feed within minutes.
The mentions that shape your reputation never reach your analytics
Your name comes up in a Reddit thread, a comparison post, a podcast, a founder newsletter. Most of it never links back to you, so nothing in your reporting shows it. By the time a thread ranks or an AI model quotes it, the conversation has moved on without you in it.
Minutes
from a mention publishing to landing in your feed, not days.
Unlinked
mentions included, the ones analytics will never report.
Your mentions become the answers AI gives
Brand perception changes every day.
A single customer review, a viral social post, an industry discussion, or an AI-generated recommendation can influence how buyers perceive your business.
One feed for every conversation about you
Mentions, sentiment, reach, source, and volume spikes in a single view. Filter by keyword, platform, or competitor and see exactly what changed since yesterday.
How it works
Add your keywords once. Subsig watches the open web from there
Add your keywords
Your brand name, product names, executives, common misspellings, and the competitors you want tracked alongside them.
1
We watch the open web
News, blogs, forums, Reddit, video, podcasts, review sites, and AI answers, checked continuously.
2
Every mention gets scored
Tone, topic, and reach on each mention, so a thread with traction never sits buried in the noise.
3
Alerts when it spikes
Slack or email fires when volume jumps, sentiment turns, or a high reach source names you.
4
Act while it is live
Jump straight to the source to reply, correct a fact, or brief your team before it spreads further.
5
No keyword spreadsheets and no inbox full of alerts to sort through. One feed that tells you who mentioned you, how it landed, and whether it needs you today.
What's inside
Six capabilities that turn scattered mentions into one clear picture of your reputation.
Mention feed
Every mention of your brand, products, and people in one chronological timeline.
Source coverage
News, blogs, forums, Reddit, video, podcasts, review sites, and AI answers.
Unlinked mentions
Catch the mentions that never link back to you, the ones analytics cannot report.
Sentiment scoring
Tone and topic on every mention, so you see a shift while it is still small.
Share of voice
How often you are named next to your competitors, tracked week over week.
Spike alerts
Notice the moment mention volume or sentiment moves outside its normal range.
Together these answer the three questions you get asked every week: who talked about us, how did it land, and does anything need a reply before Monday.
Why teams pick Subsig
Most alert tools email you a link and stop there. Subsig scores the mention, shows you the trend behind it, and connects it to how AI describes your brand.
Source coverage
News and blogs
Open web, social, and AI
Unlinked mentions
Often missed
Tracked by default
Sentiment
Keyword match only
Tone and topic scored
Competitor context
Separate searches
Share of voice built in
Signal quality
An inbox of noise
Ranked by reach
One platform for your whole reputation.
Brand mentions are one signal. Pair them with the rest of Subsig to see the full picture.
Frequently Asked Questions
Everything you need to know before getting started.
What is Brand Tracking?
What channels does Subsig monitor?
Can I monitor competitors?
Does Subsig send real-time alerts?
How does Brand Tracking help with AI search?
