Brandwatch alternatives
Looking for a smarter alternative to Brand24?
If you’re a B2B SaaS company, Brand24 often feels expensive, noisy, and oddly disconnected from where real product conversations actually happen.
That’s why many modern SaaS teams are switching to Subsig a focused brand monitoring platform built specifically for B2B, developer tools, and AI companies.
This guide breaks down the best Brand24 alternatives, why Brand24 falls short for SaaS teams, and why Subsig stands out as the most practical upgrade.
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Compare Brandwatch Alternatives
Main Use
Enterprise insights
Unified CXM
Media Intelligence
Social management
Visual listening
B2B monitoring
Pricing
$1k–$5k+/mo
Custom
$500/mo (billed annually)
$249+/user/mo
$500+/mo
$39–$99/mo
Alert Speed
Real-time
Near real-time
Real-time
Near real-time
Real-time
Founders & SaaS users
Coverage
Social + Media
Omnichannel
News + Global Media
Social networks
Global media
B2B platforms
Best For
Enterprises
Global corps
PR & Comms
Social teams
Visual brands
SaaS teams
API Access
No
Yes
Yes
Yes
Yes
No
Ease of Use
Complex
Very complex
Medium
Medium
Medium
Easy
Subsig (Best for B2B SaaS Teams)
Plans from $39–$99/month
Subsig is built specifically for B2B and SaaS companies that need actionable brand monitoring—not vanity metrics or generic trend reports.
Unlike Brand24, which casts a wide net across consumer platforms, Subsig.com focuses on where real B2B conversations happen:
X (Twitter), LinkedIn, Reddit, GitHub, Hacker News, Stack Overflow, YouTube, newsletters, podcasts, and news.
Instead of flooding your inbox with irrelevant mentions, Subsig.com uses AI relevance scoring to filter out 80–90% of noise so your team only sees mentions that actually matter.
Why SaaS Teams Choose Subsig.com Over Brand24
Real-time alerts instead of daily digests
Full data access on every plan (API, webhooks, exports included)
Native coverage of technical platforms Brand24 doesn’t support
AI filtering that removes spam, false positives, and low-intent mentions
No enterprise lock-in just to build workflows
Key Features
B2B-First Platform Coverage
Monitor conversations across X, LinkedIn, Reddit, GitHub, Hacker News, Stack Overflow, YouTube, DEV, newsletters, podcasts, and news.
AI Relevance Scoring
Automatically surfaces high-intent mentions like buying signals, product comparisons, and technical discussions—while hiding noise.
Build Custom Workflows
Use APIs, webhooks, MCP servers, Slack alerts, and exports on all plans—no enterprise upgrade required.
Real-Time Alerts
Get notified within minutes via Slack, email, or webhooks when something important happens.
Review Platforms Support
G2
Getapp
Play Store
Capterra
Yotpo
Google Review
Trustpilot
App Store
Software Advice
Product Hunt
OMR Review
Trust Radius
Product Review
Gartner
Social Platforms Support
Hacker News
X / Twitter
Github
Stack Overflow
Youtube
Quora
Pros
Built specifically for B2B SaaS teams, not consumer brands
Real-time alerts instead of delayed daily digests
AI relevance scoring filters out 80–90% of noise automatically
Full data access on all plans (API, webhooks, exports included)
Native coverage of technical platforms like GitHub, Hacker News, and Stack Overflow
Cons
Less emphasis on long-term trend and historical reporting
Newer platform with lower brand recognition than legacy tools
No Instagram or Facebook monitoring
Smaller ecosystem of third-party integrations compared to enterprise tools
Not designed for consumer or influencer-focused use cases
Brandwatch (Best for Enterprise Social Intelligence)
Custom pricing, typically $1,000–$5,000+ per month
Brandwatch is an enterprise-grade social intelligence platform offering advanced analytics, large-scale data access, and custom research capabilities. It excels at analyzing giant data sets to find long-term consumer trends and shifting market sentiments.
When Brandwatch Makes Sense
Brandwatch is best for large enterprises and data analysts who need to perform complex research or manage large-scale crises. It is built for researchers who require high-level segmentation and the ability to query over a decade of historical social data.
Best For
Enterprise organizations
Global brands
Market research teams
Dedicated social listening analysts
Large monitoring budgets
Key Features
AI Analytics: Advanced sentiment and trend analysis
Global Coverage: Multi-region and multi-language monitoring
Custom Dashboards: Deep reporting and visualization
Historical Data: Access years of past data
Consumer Research Tools: Audience and market insights
Pros
Powerful analytics
Extensive data coverage
Enterprise-grade features
Customizable dashboards
Strong onboarding support
Cons
Very expensive
Steep learning curve
Overkill for SMBs
Long-term contracts
Requires dedicated resources
Sprinklr (Best for Global Omnichannel CXM)
Custom pricing typically starting at $2,000+ per month (Annual minimums often $35,000+)
Sprinklr is a massive customer experience management platform that unifies social listening, publishing, advertising, and customer care. It serves as a single operating system for every customer touchpoint across dozens of digital channels.
When Sprinklr Makes Sense
Sprinklr makes sense for the world’s largest corporations that need to manage high-volume social operations across multiple regions and departments. It is for global brands that need to eliminate silos between marketing and sales while maintaining strict security governance.
Best For
Global corporations with 1,000+ employees
High-volume social customer service teams
Unified marketing and customer care workflows
Large organizations requiring strict enterprise governance
Integrating social data with legacy CRMs like Salesforce
Key Features
Omnichannel Analytics: Unified reporting across marketing, care, and sales.
Smart Response AI: Automated suggestions for customer service agent replies.
Enterprise Governance: Complex permission tiers and global approval workflows.
Paid Media Integration: Syncs listening data directly with social ad campaigns.
Unified Social Inbox: Manage every message from 30+ channels in one view.
Pros
Comprehensive "all-in-one" platform available
Security and compliance for regulated industries
Massive scalability for global teams
Automation for high-volume message routing
Eliminates data silos between departments
Cons
Highest total cost of ownership in the category
Difficult to master without dedicated admins
Implementation often requires months of professional services
Overkill for mid-sized teams
Interface can be slow due to the sheer volume of features
Meltwater
$500/mo (Billed annually)
Meltwater is a hybrid media intelligence platform that bridges the gap between traditional media monitoring (TV, radio, print) and modern social listening. It allows teams to track brand reputation across the entire media spectrum in a single dashboard.
When Google Alerts Makes Sense
Meltwater makes sense for PR and communications departments that need to monitor their full media footprint in one place. It is for organizations that require a direct line to journalists and influencers for proactive brand outreach and relationship management.
Best For
PR and corporate communications teams
Monitoring traditional media (TV, Radio, Print)
Managing global journalist databases and outreach
Holistic brand reputation tracking across all media
Measuring the impact of earned media coverage
Key Features
Broadcast Monitoring: Real-time alerts for TV and radio mentions across 190 countries.
Global News Monitoring: Tracks 300M+ online news sources and 55,000+ print titles.
Newsletter Tool: Native distribution for press releases and internal news briefings.
Mira Studio: AI that tracks how your brand is mentioned by LLMs and GenAI.
Journalist Database: Built-in PR suite with over 1 million media contacts.
Pros
Coverage for traditional and digital news
All-in-one suite for PR professionals
Strong global reach and international data support
Clean, unified view of social vs. news sentiment.
Excellent influencer marketing tools
Cons
Social listening is less technical
Pricing can be opaque and varies by module
Customer support responsiveness inconsistent
Setup for complex Boolean queries is not as intuitive
Expensive if you only need social monitoring
Sprout Social (Best for Social Media Management + Listening)
Custom pricing, typically $249+ per user per month
Sprout Social is primarily a social media management platform that includes listening features as part of a broader publishing and engagement suite.
When Sprout Social Makes Sense
Sprout Social works well if your team wants publishing, engagement, and monitoring in one tool, especially for consumer social platforms.
Best For
Mid-market marketing and social media teams
Unified social inbox and community management
Collaborative content scheduling and approvals
Agencies managing multiple client social accounts
Creating presentation-ready social ROI reports
Key Features
Social Publishing: Schedule and manage posts
Unified Inbox: Manage comments and messages
Social Listening: Monitor brand mentions
Performance Reports: Track engagement and growth
Team Workflows: Approvals and permissions
Pros
All-in-one platform
Clean UI
Strong reporting
Collaboration features
Reliable support
Cons
Expensive per-user pricing
Listening is not core focus
Limited B2B platform coverage
No AI relevance filtering
Limited data access
Talkwalker
$500–$1k+/month (Billed annually)
Talkwalker is a social intelligence platform famous for its industry-leading visual recognition and real-time trend forecasting. It uses AI to see logos and products in images and videos, helping brands understand their visual impact across the web.
When Mention Makes Sense
Talkwalker makes sense for global consumer brands where visual identity and logo detection are critical for measuring sponsorship ROI. It is for organizations that need to monitor over 150 million sources worldwide to identify emerging trends before they go viral.
Best For
Consumer-facing brands (D2C, Fashion, CPG)
Visual brand monitoring and logo recognition in video
Global teams tracking trends in 25+ languages
Identifying and forecasting viral industry trends
Measuring sponsorship and placement ROI through imagery
Key Features
Trend Forecasting: Predicts which industry topics are likely to trend next.
Video Recognition: Detects brand logos in video content without text tags
Sentiment AI: Advanced engine that understands sarcasm and context in 25+ languages.
Conversation Clusters: Visual maps showing how topics are interlinked online.
Global Data Coverage: Access to 150M+ websites and 30+ social networks.
Pros
Industry-leading visual recognition.
Strong real-time alerting
Multi-language market research
Deep historical data access
Trend prediction capabilities
Cons
High starting price
Interface can be complex
Boolean query building is not so powerful
Can be data-heavy for small teams with simple needs
Now owned by Hootsuite, leading to some platform transition
