Sprout Social alternatives
Looking for a smarter alternative to Brand24?
If you’re a B2B SaaS company, Brand24 often feels expensive, noisy, and oddly disconnected from where real product conversations actually happen.
That’s why many modern SaaS teams are switching to Subsig a focused brand monitoring platform built specifically for B2B, developer tools, and AI companies.
This guide breaks down the best Brand24 alternatives, why Brand24 falls short for SaaS teams, and why Subsig stands out as the most practical upgrade.
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Compare Sprout Social Alternatives
Main Use
Social management
Trend tracking
Team monitoring
Social operations
Simple scheduling
B2B monitoring
Pricing
$249+/user/mo
$149–$599/mo
$599+/mo
$99–$600+/mo
$6–$120/mo
$39–$99/mo
Alert Speed
Near real-time
Daily
Real-time
Near real-time
Delayed
Founders & SaaS users
Coverage
Social networks
Social + web
Social + web
Global social
Social only
B2B platforms
Best For
Social teams
Marketers
Agencies
Large social teams
Small businesses
SaaS teams
API Access
Yes
Enterprise
Yes
Yes
Yes
Yes
Ease of Use
Medium
Medium
Medium
Medium
Medium
Very easy
Subsig (Best for B2B SaaS Teams)
Plans from $39–$99/month
Subsig is built specifically for B2B and SaaS companies that need actionable brand monitoring, not vanity metrics or generic trend reports. It is a reputation and AI visibility platform that pulls your brand’s reviews and social mentions into one place to turn human signals into actionable insights. It automatically finds everywhere your product is being discussed and benchmarks you against the competitors you actually get mentioned alongside.
Unlike Brand24, which casts a wide net across consumer platforms, Subsig.com focuses on where real B2B conversations happen:
X (Twitter), LinkedIn, Reddit, GitHub, Hacker News, Stack Overflow, YouTube, newsletters, podcasts, and news.
Instead of flooding your inbox with irrelevant mentions, Subsig.com uses AI relevance scoring to filter out 80–90% of noise so your team only sees mentions that actually matter.
Why SaaS Teams Choose Subsig.com Over Brand24
Real-time alerts instead of daily digests
Full data access on every plan (API, webhooks, exports included)
Native coverage of technical platforms Brand24 doesn’t support
AI filtering that removes spam, false positives, and low-intent mentions
No enterprise lock-in just to build workflows
Key Features
B2B-First Platform Coverage
Monitor conversations across X, LinkedIn, Reddit, GitHub, Hacker News, Stack Overflow, YouTube, DEV, newsletters, podcasts, and news.
AI Relevance Scoring
Automatically surfaces high-intent mentions like buying signals, product comparisons, and technical discussions—while hiding noise.
Build Custom Workflows
Use APIs, webhooks, MCP servers, Slack alerts, and exports on all plans, no enterprise upgrade required.
Real-Time Alerts
Get notified within minutes via Slack, email, or webhooks when something important happens.
Review Platforms Support
G2
Getapp
Play Store
Capterra
Yotpo
Google Review
Trustpilot
App Store
Software Advice
Product Hunt
OMR Review
Trust Radius
Product Review
Gartner
Social Platforms Support
Hacker News
X / Twitter
Github
Stack Overflow
Youtube
Quora
Pros
Built specifically for B2B SaaS teams, not consumer brands
Real-time alerts instead of delayed daily digests
AI relevance scoring filters out 80–90% of noise automatically
Full data access on all plans (API, webhooks, exports included)
Native coverage of technical platforms like GitHub, Hacker News, and Stack Overflow
Cons
Less emphasis on long-term trend and historical reporting
Newer platform with lower brand recognition than legacy tools
No Instagram or Facebook monitoring
Smaller ecosystem of third-party integrations compared to enterprise tools
Not designed for consumer or influencer-focused use cases
Sprout Social (Best for Social Media Management + Listening)
Custom pricing, typically $249+ per user per month
Sprout Social is primarily a social media management platform that includes listening features as part of a broader publishing and engagement suite.
When Sprout Social Makes Sense
Sprout Social works well if your team wants publishing, engagement, and monitoring in one tool, especially for consumer social platforms.
Best For
Mid-market marketing and social media teams
Unified social inbox and community management
Collaborative content scheduling and approvals
Agencies managing multiple client social accounts
Creating presentation-ready social ROI reports
Key Features
Social Publishing: Schedule and manage posts
Unified Inbox: Manage comments and messages
Social Listening: Monitor brand mentions
Performance Reports: Track engagement and growth
Team Workflows: Approvals and permissions
Pros
All-in-one platform
Clean UI
Strong reporting
Collaboration features
Reliable support
Cons
Expensive per-user pricing
Listening is not core focus
Limited B2B platform coverage
No AI relevance filtering
Limited data access
Hootsuite
$99–$600+/month (Enterprise is custom)
Hootsuite is one of the most established social media management tools, offering a highly customizable dashboard for monitoring, scheduling, and analyzing social content. It supports a vast array of integrations through its extensive app directory, making it a flexible hub for social operations.
When Hootsuite Makes Sense
Hootsuite makes sense for social media teams that need to monitor multiple streams and accounts simultaneously within a single workspace. it is ideal for organizations that require a broad range of integrations with other marketing and CRM tools.
Best For
Enterprise-level social media departments
Teams requiring a highly customized dashboard
Organizations using many third-party marketing apps
Global brands with multi-platform presence
Social teams focused on high-volume scheduling
Key Features
Stream-based dashboard: View multiple social feeds in one place
OwlyWriter AI: Generates social captions and content ideas
Bulk composer: Schedule hundreds of posts at once
Hootbio: Integrated link-in-bio tool for social profiles
App directory: Connects with over 150 third-party tools
Pros
Highly flexible and customizable dashboard
Extensive library of third-party integrations
Supports nearly every major social network
Reliable and mature platform stability
Strong education and certification programs
Cons
User interface can feel dated
Pricing has increased significantly recently
Customer support can be slow
Mobile app is less intuitive
Advanced features require enterprise plans
Brand24 (Best for High-Level Trend Analysis)
Starter plans from $149/month, Advanced plans up to $599/month, Enterprise pricing starts around $18,000/year
Brand24 is a dedicated social listening and brand monitoring tool that provides real-time access to mentions across the web and social media. It focuses on sentiment analysis and measuring brand reach to help companies manage their online reputation.
When Brand24 Makes Sense
Brand24 makes sense for marketing teams that prioritize listening and reputation over social publishing and scheduling. It is a strong fit for brands that need to track high-level trends and identify key industry influencers.
Best For
Marketing teams focused on trend analysis
Brands tracking long-term sentiment changes
Companies monitoring multiple keywords
Teams valuing dashboards over publishing
Businesses with mid-sized monitoring budget
Key Features
Presence score: Measures brand awareness and reach
Sentiment analysis: Automatically classifies mentions by emotion
AI summaries: Generates automated reports of weekly performance
Influencer tracking: Identifies key voices in your industry
Storm alerts: Notifications for sudden spikes in mentions
Pros
Strong sentiment analysis and trend reporting
Very easy and fast setup
Accessible pricing for mid-sized teams
High-quality automated reporting tools
Broad web and social coverage
Cons
No social publishing or scheduling
No technical B2B platform coverage
API and exports locked behind enterprise plans
Alerts are primarily daily digests
Pricing increases quickly as usage scales
Buffer
Typically pricing starts at $6–$120/month
Buffer is a simplified social media management tool that focuses on easy scheduling, engagement, and straightforward analytics. It is designed to remove the complexity of social media, offering a modular approach where you only pay for the features you need.
When Sprinklr Makes Sense
Buffer makes sense for small businesses, solopreneurs, and creators who need an affordable and easy way to schedule social posts. It is the best choice for those who want a clean, distraction-free interface for basic social media maintenance.
Best For
Solopreneurs and individual creators
Small businesses with limited budgets
Teams focused on simple social scheduling
Users who prefer modular software pricing
Brands that prioritize simplicity over depth
Key Features
Publishing tools: Simple drag-and-drop social media scheduling
AI assistant: Helps rewrite and optimize social posts
Engagement view: Centralizes comments for easy community replies
Grid view: Previews Instagram profiles before posting
Start page: Built-in "link in bio" landing page
Pros
Most affordable professional scheduling tool
Clean and distraction-free user interface
Flexible modular pricing model
Excellent mobile app for scheduling
Cons
Very limited social listening features
Basic analytics compared to Sprout
No real-time web monitoring
Not suitable for large enterprises
Limited team workflow and approvals
Mention (Best for Agencies & Multi-Brand Teams)
Plans start at $599/month
Mention is a real-time monitoring and social listening platform designed to help teams and agencies track conversations across the web and social media. It centralizes mentions into a collaborative inbox, allowing teams to react and engage with their audience instantly.
When Mention Makes Sense
Mention is a strong option if you are managing brands with multiple clients and need real-time notifications to maintain high engagement. It is ideal for teams that require internal task assignment and collaborative brand monitoring workflows.
Best For
Marketing and PR agencies
Teams managing multiple client brands
Real-time community management
Collaborative brand monitoring workflows
Consumer-facing brands focused on engagement
Key Features
Direct response: Allows replies directly from the dashboard
Smart inbox: Centralizes mentions into a manageable stream
Branded reports: Client-ready reports with custom logos
Influencer ranking: Scores the influence of brand mentions
Competitive analysis: Tracks share of voice against rivals
Pros
True real-time alert notifications
Excellent internal team collaboration tools
Very effective for agency workflows
Clean and minimalist user interface
Strong multi-brand management support
Cons
High entry-level price point
Limited coverage for technical platforms
API requires expensive enterprise tier
No AI relevance filtering included
Expensive for single-brand startups
