Social listening is essential for brands looking to understand audience sentiment, track trends, and respond to online conversations effectively. Platforms like Talkwalker and Brandwatch provide robust tools to monitor social media, news, blogs, and forums, helping companies gain actionable insights. By integrating Subsig, businesses can consolidate social listening data across platforms, track sentiment, and detect trends in real time.
Subsig enhances social listening by capturing volume trends, positive versus negative sentiment, feature mentions, competitive benchmarks, badge movements, and category shifts across social channels and review sites. This allows companies to act proactively rather than reacting to feedback after it impacts brand perception.
Why social listening matters
Effective social listening enables companies to:
Monitor brand sentiment: Identify whether audience perception is positive, negative, or neutral
Track emerging trends: Detect new topics, hashtags, and content themes relevant to your industry
Benchmark competitors: Compare social mentions, engagement, and sentiment against rivals
Protect brand reputation: Respond quickly to negative mentions or misinformation
Inform strategy: Align marketing, sales, and product development with real-time audience insights
According to Gartner, companies that actively monitor social media can detect shifts in customer perception faster and make better-informed business decisions.
Talkwalker vs Brandwatch for social listening
Feature | Talkwalker | Brandwatch |
|---|---|---|
Sentiment Analysis | AI-powered sentiment analysis for real-time monitoring | In-depth consumer intelligence with historical data access |
Trend Detection | Topic and trend clustering to uncover emerging conversations | Boolean search and advanced query capabilities for detailed insights |
Visual Listening | Track logos, images, and multimedia content | Not available in the same depth as Talkwalker |
Dashboards & Alerts | Customizable dashboards and alerts for spikes in mentions or sentiment | Custom dashboards and reporting for enterprise teams |
Content Sources | Social media, news, blogs, forums, multimedia | Blogs, news, forums, social networks |
Both platforms provide powerful social listening capabilities, but tracking multiple channels and synthesizing data from reviews, ratings, and other sources is easier when combined with Subsig.
How Subsig enhances social listening
Subsig centralizes social listening and review monitoring across multiple platforms. Key features include:
Real-time sentiment analysis to identify shifts in audience perception
Volume trend tracking to monitor spikes or declines in mentions
Feature-specific tracking to understand what aspects of your brand or product are being discussed most
Competitive benchmarking to compare performance against industry peers
Badge and ranking monitoring to detect recognition changes across platforms
By consolidating this data, Subsig enables teams to act proactively, protect brand reputation, and influence audience perception before issues escalate.
Benefits of combining Talkwalker or Brandwatch with Subsig
Using Subsig alongside either platform allows businesses to:
Protect brand reputation by identifying negative sentiment early
Influence audience engagement by leveraging positive conversations
Support marketing strategy with real-time insights from multiple channels
Guide product development using feature-specific trends
Monitor competitive positioning with centralized analytics
This approach ensures social listening is data-driven and actionable, providing measurable insights across marketing, product, and leadership teams.
Best practices for social listening
Consolidate data across platforms: Use Subsig to bring Talkwalker or Brandwatch insights together with other review sources
Track sentiment continuously: Identify long-term trends instead of reacting to isolated mentions
Monitor competitors: Understand how rivals are perceived in real time
Set alerts for critical changes: Receive notifications when mentions spike or sentiment shifts
Analyze feature-specific discussions: Detect recurring praise or concerns about your brand or products
Leveraging social listening for strategic advantage
Integrating Talkwalker or Brandwatch with Subsig allows businesses to turn social listening into a strategic advantage. By centralizing insights on sentiment, review volume, feature-specific mentions, and competitive benchmarks, teams can respond proactively, enhance brand perception, and influence audience engagement effectively.
Subsig ensures that monitoring is real-time, data-driven, and actionable, enabling marketing, product, and leadership teams to make informed decisions before issues escalate or opportunities are missed. This approach transforms social listening from a reporting task into a core component of strategic decision-making.
Explore how Subsig can elevate your social listening capabilities on Subsig’s review monitoring page