AI Traffic Analytics

Measure the traffic AI sends your site. Connect Google Analytics to see visits from AI answers, the pages they land on, and how many of those visitors convert.

No complicated setup. Connect Google Analytics and Subsig does the rest.

Built for teams tracking AI visibility across

Being mentioned is only half the story

AI can name your brand without ever linking to you. AI traffic analytics puts your mentions next to the visits AI actually sends, so you can see whether visibility turns into traffic and pipeline.

Seen in AI Answers

Times your brand appears in AI answers, across all tracked models.

Visited from AI

Sessions that started from a link inside an AI answer.

Share of All Traffic

AI-referred sessions as a share of your total traffic.

Converted

Share of AI-referred sessions that completed a key event.

Everything You Need for AI Traffic Analytics

Six ways to measure what AI visibility is worth to your business.

Seen in AI Answers

Count how often your brand appears across all tracked models.

Visited from AI

Count sessions that started from a link inside an AI answer.

Share of All Traffic

See what share of your total traffic comes from AI.

Conversions

See the share of AI-referred sessions that complete a key event.

Traffic by Platform

Compare sessions, engagement and conversion rate per AI platform.

Top Pages

See which pages AI sends visitors to, ranked by AI activity.

Use AI traffic analytics with citation tracking: if a page is cited often but gets few visits, improve how it answers the question so buyers click through.

What our customers say

Building Radar logo

“From an ROI perspective, improved AI and search visibility resulted in about a 3x return, supported by materially higher inbound demand.”

Leopold Neuerburg, Managing Director at Building Radar

Leopold Neuerburg

Managing Director, Building Radar

Photoroom Logo

“Subsig gave us a clear, structured view of how Photoroom shows up across AI-driven discovery and reputation channels. That made it much easier to prioritise where to focus.”

Matt Rouif at Photoroom

Matt Rouif

Co-founder and CEO, Photoroom

Kittl Logo

“Subsig supported faster activation by highlighting where improvements in visibility and reputation would have the highest downstream impact.”

Nicolas Heymann at kittle

Nicolas Heymann

Founder and CEO, Kittl

We run the work that gets you cited

We scope the mix to your category, then ship the work every month. You approve. We do the work.

Answer Engine Optimization

Shape how ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews describe your brand

SEO for AI

Get cited in the search and AI answers your buyers read before they buy.

Review Management

Turn happy customers into reviews on G2, Capterra and Trustpilot, the sources AI reads

Reddit Marketing

Show up in the Reddit threads that buyers and AI models trust.

AI assistants citing a brand / Review and community platforms: G2, Google, Reddit, Trustpilot

See What AI Visibility Is Worth

Connect Google Analytics and measure the visits and conversions AI sends your site.

See how AI ranks you

#

product

vis.

pos.

1

Slack

84%

2.1

2

Ms. Teams

62%

2.4

3

Zoom

60%

2.8

4

Discord

34%

2.9

5

Loom

34%

2.9

6

Northpeak

31%

3.1

Read the signals AI trusts

✓

Trustpilot

✓

App Store

✓

Reddit

✓

Subscribed.fyi

✓

YouTube

Close the gaps automatically

AI visibility gap report

Overall visibility

62%

Gaps identified

7

Visibility by AI platform

ChatGPT

52%

Google AI Overviews

44%

Perplexity

35%

Frequently Asked Questions

AI traffic analytics measures the visitors AI assistants send to your website and what they do when they arrive.

What is AI referral traffic?

How does Subsig measure AI traffic?

What counts as a conversion?

Why am I mentioned in AI but getting few visits?

Can I see AI traffic over time?