AI Competitor Benchmarking
See who AI recommends instead of you. Compare visibility, share of voice and average position with every competitor, platform by platform and chat by chat.
No complicated setup. Add a competitor with just a name and website.
Built for teams tracking AI visibility across
AI shortlists your category in one answer
When a buyer asks AI for options, it names a handful of brands and moves on. Benchmarking shows which competitors make that shortlist, how often, and in what position, so you know exactly who you're up against.
Visibility
How often AI mentions each brand across your tracked prompts.
Share of Voice
Each brand's share of all brand mentions in AI answers.
Avg. Position
How early in the answer AI names each brand, on average.
Change
How each metric moved since the last period.
Everything You Need for AI Competitor Benchmarking
Six ways to see where you stand against every brand in your category.
Visibility Ranking
See where every brand ranks on AI visibility in your category.
Share of Voice
Know what share of AI mentions goes to you versus competitors.
Average Position
See how early in each answer AI names each brand.
You vs. a Competitor
Overlay any competitor's visibility trend on your own.
Detected Brands
Discover competitors AI names that you aren't tracking yet.
Benchmark Reports
Run an agent for a full competitive benchmark report.
Pair competitor benchmarking with citation tracking to see which sources AI cites for your competitors, and which of those you could win.
What our customers say
“From an ROI perspective, improved AI and search visibility resulted in about a 3x return, supported by materially higher inbound demand.”
Leopold Neuerburg
Managing Director, Building Radar
“Subsig gave us a clear, structured view of how Photoroom shows up across AI-driven discovery and reputation channels. That made it much easier to prioritise where to focus.”
Matt Rouif
Co-founder and CEO, Photoroom
“Subsig supported faster activation by highlighting where improvements in visibility and reputation would have the highest downstream impact.”
Nicolas Heymann
Founder and CEO, Kittl
We run the work that gets you cited
We scope the mix to your category, then ship the work every month. You approve. We do the work.
Answer Engine Optimization
Shape how ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews describe your brand
SEO for AI
Get cited in the search and AI answers your buyers read before they buy.
Review Management
Turn happy customers into reviews on G2, Capterra and Trustpilot, the sources AI reads
Reddit Marketing
Show up in the Reddit threads that buyers and AI models trust.
More from AI Visibility Intelligence
Every feature works from the same prompts and data, so what you learn in one connects to the rest.
AI Visibility Tracker
See if ChatGPT, Perplexity and Google AI Overviews recommend your brand.
AI Prompt Tracking
Track the questions your buyers ask AI, and where you appear in the answers.
Query Fan-Out Tracking
See the searches AI runs before it answers.
AI Citation Tracking
Find the 10% of sources AI trusts in your category.
AEO Recommendations
Know what to fix next, and turn it into a report in one click.
AI Visibility MCP Server
Ask Claude about your AI visibility data in plain English.
See Who AI Recommends in Your Category
Add your competitors and see who wins the AI shortlist, on which platform, and by how much.
See how AI ranks you
#
product
vis.
pos.
1
Slack
84%
2.1
2
Ms. Teams
62%
2.4
3
Zoom
60%
2.8
4
Discord
34%
2.9
5
Loom
34%
2.9
6
Northpeak
31%
3.1
Read the signals AI trusts
✓
Trustpilot
✓
App Store
✓
✓
Subscribed.fyi
✓
YouTube
Close the gaps automatically
AI visibility gap report
Overall visibility
62%
Gaps identified
7
Visibility by AI platform
ChatGPT
52%
Google AI Overviews
44%
Perplexity
35%
Frequently Asked Questions
AI competitor benchmarking compares how often and how prominently AI assistants recommend your brand versus your competitors.
What is AI competitor benchmarking?
What is AI share of voice?
How do I find competitors I'm not tracking?
Can I compare platform by platform?
What should I do if a competitor outranks me?